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Top related persons:
Shopify - 1 Baranauskas - 1 — - 1 Glen Coates - 1 James Borow - 1 spender - 1 Meta - 1 They're - 1
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adtech Meta Shopify New York U.S Rights STOCKHOLM Sweden India
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Google - 1 Meta - 1 Business - 1 Audience Network - 1 New York Stock Exchange - 1 REUTERS - 1 Rights - 1 Spotify - 1

Search resuls for: "Audience Network"


6 mentions found


☆ Shopify is launching an ad product that takes a page from Meta's playbook
  + stars: | 2024-02-08 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. This new program, called Shop Campaigns, is the first time Shopify is providing full marketing services for its merchants. However, Shopify Audiences is only available to Shopify's large enterprise merchants to help supplement their existing ad campaigns. Shopify claims that Shop Campaigns have helped brands like Thrive Cosmetics and Caraway acquire more than 1 million customers. He compared Shopify Campaign to Meta's now defunct Audience Network, where Meta placed ads on publishers' websites outside of Meta.
Persons: Shopify, Baranauskas, —, Glen Coates, James Borow, spender, Meta, They're, Borow, Mike Ryan Organizations: Google, Meta, Business, Audience Network, Facebook Locations: adtech, Meta, Shopify
☆ Spotify launches podcast ad marketplace in 5 countries
  + stars: | 2023-11-16 | by ( ) www.reuters.com   time to read: +1 min
The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. The Spotify Audience Network, first launched in 2021, is available in nine countries such as Germany and the United States for podcast publishers and creators to monetize their content. After investing over a billion dollars to build up its podcast business with 5 million titles and 100 million podcast listeners, Spotify is focusing on boosting advertisement revenue from the format. "The Spotify Audience Network addresses these two challenges head on." In the latest third quarter, the company's advertising revenue was up 16% from an year earlier and podcast advertising revenue grew in a double-digit range.
Persons: Brendan McDermid, Brian Berner, Supantha Mukherjee Organizations: New York Stock Exchange, REUTERS, Rights, Spotify, Network, Thomson Locations: New York, U.S, Rights STOCKHOLM, Sweden, India, Germany, United States, Stockholm
☆ Drafting it: Sportscaster Rich Eisen on football and finances
  + stars: | 2023-04-26 | by ( Chris Taylor | ) www.reuters.com   time to read: +5 min
[1/2] Feb 9, 2023; Phoenix, Arizona, US; Sports commentator Rich Eisen poses for a photo on the red carpet before the NFL Honors award show at Symphony Hall. “I hung up the phone and became the owner of my own business,” Eisen recalls about buying back his show from DirecTV, which was shuttering its Audience Network. This year’s edition will kick off April 27 in Kansas City, Missouri, and Eisen will be assuming hosting duties once again. But when he thinks about his financial life, Eisen does not focus much on areas like stock picking. When I first got that call, I didn’t have the first clue about how to run a business," Eisen says.
☆ Microsoft has laid down a plan to double the size of its advertising business to $20 billion
  + stars: | 2022-11-25 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Microsoft Advertising has ambitions to double the size of its ads business to $20 billion. Today, Wilk heads up Microsoft Advertising, a $10 billion business. Microsoft is now looking to double the size of its ads business, Wilk said, though he didn't offer a timeframe of when it might hit that target. If Microsoft Advertising were to grow into a $20 billion business, it would overtake Chinese tech giant Tencent. Gaming could become an important Microsoft Advertising assetGaming will become another key driver of Microsoft's advertising growth.
☆ These 15 top Microsoft Advertising execs are behind the company's plan to double its ad revenue to $20 billion
  + stars: | 2022-10-10 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com   time to read: +1 min
Microsoft posted $10 billion in ad revenue last year and it's positioning itself to double that to $20 billion. It's signed a deal to sell ads for Netflix and is building out its Xbox ads division. But recently, Microsoft has shown signs it's regaining its advertising mojo. Microsoft posted $10 billion in ad revenue last year, and Wilk recently told Insider he plans to double that number to $20 billion, though he didn't say when. And ads are a feature in Microsoft's pending $68.7 billion deal to acquire "Call of Duty" games publisher Activision.
☆ 14 influential Microsoft execs powering its advertising business as it prepares to make a splash with Netflix and Xbox ads
  + stars: | 2022-08-31 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com   time to read: +1 min
Microsoft posted $10 billion in ad revenue last year and it's poised to grab a bigger share of the ad market. It's signed a deal to sell ads for Netflix and is building out its Xbox ads division. Insider identified 14 of the most influential ad execs at Microsoft that marketers should know. Microsoft is also working on a plan to place ads inside free-to-play Xbox games. And ads are a feature in Microsoft's pending $68.7 billion deal to acquire "Call of Duty" games publisher Activision.
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